Company Overview - KrazyBee Services Private Limited

Key Highlights

· Presence of renowned PE players such as Premji Invest, Advent International, MUFG Bank, TPG New Quest Capital, Motilal Oswal Private Equity, ICICI Bank

· Strong board and governance with 3 Independent directors further supported by experienced senior management team

· Operates primarily through its fintech app KreditBee, offering personal loans, BNPL, and consumer finance.

· Reported net NPA of 0.74% is comfortable as of March’25

Overview

KrazyBee Services Private Limited is a systemically important, non-deposit taking, non-banking financial company (ND-NBFC). The company commenced operations in fiscal 2017 and is founded by Mr Madhusudan Ekambaram, Mr Vivek Veda and Mr Karthikeyan Krishnaswamy. It is backed by strong PE investors such as Premji Invest, Advent International, MUFG Bank, TPG NewQuest Capital, Motilal Oswal Private Equity, ICICI Bank amongst others. The company focuses on providing unsecured personal loans to young professionals in India. It offers loans through its group company, Finnovation Tech Solutions Private Limited (FTSPL), which has a tech platform, ‘KreditBee’ and the platform originates loans for KrazyBee and several other partner-lenders.

 Management

Madhusudan Ekambaram: (Founder and CEO)

Madhusudan Ekambaram: He has over 19 years of experience, stepped into the corporate world more than 14 years ago as a Solution Architect in Huawei. His solution-oriented skills and comprehension of business assisted him to become Head of Product Management - E-Commerce in Huawei and also the President for Huawei Club, India. He played a catalyst role in credit growth in India led to the genesis of KrazyBee in 2016 with a vision to place the company as a primary choice of credit for the borrowers in India. His experience in the tech field coupled with financial aspiration and his ability to gain the confidence of stakeholders and customers positioned the company as one of the fastest growing Non-Banking Financial Institutions in India. Mr. Madhusudan holds a bachelor’s degree in information technology from National Institute of Technology, Karnataka.

Karthikeyan Krishnaswamy: (Co-Founder and CTO)

Karthikeyan Krishnaswamy: He has more than 21 years of experience in the technical field. His technical experience has come in handy to give the company a spike in growth using innovative new generation technology. In the past, he has held various senior positions in the Tech industry. Before starting his time in KreditBee, he served as a Chief Technology Officer & Co-Founder in NTT Solutions (Beijing based Tech company). Apart from serving as a Technical Lead in Innov Systems, a Singapore based Tech Company, Mr. Karthikeyan also played key role as a System Architect in Huawei Technologies, conceptualizing and commercializing many micro-innovations and software solutions targeted towards India and the South Pacific market. He holds master’s in computer science from National University of Singapore.

Vivek Veda: (Co-Founder and CFO)

Vivek Veda: He has over 20 years of experience in the field of - Accounts, Finance and Finance Analysis. In the past he has worked with big multinational banks and financial institutions. He has worked as Financial Analyst for a reputed term of over 9 years in Societe Generale, Espirito Santo Investment Bank, HSBC Global Banking and Markets, and Edelweiss Capital before starting his time in KrazyBee. Mr. Veda is a Chartered Accountant and holds a Commerce degree from Delhi University.

Key Financials FY25:

All figures in INR crore

Lenders

The prominent lenders in Krazybee Services Private Limited are:

Bank:

· Axis Bank

· The Federal Bank

· IDBI Bank

· AU Small Finance Bank

FI (NBFC):

· Tata Capital Financial Services Limited

· JM Financial Product Limited

· Kisetsu Saison Finance

· Vivriti capital

· MAS Financial services Private Limited

Disclaimer:

Investments in debt securities/municipal debt securities/securitized debt instruments are subject to risks including delay and/or default in payment. Read all the offer-related documents carefully.